Micro-Segmentation Drives Smarter Personalisation
Broad segments are no longer enough. Micro-segmentation allows European ecommerce businesses to serve personalised offers, emails, and recommendations tailored to behaviour, device, and even location. AI can uncover hidden patterns that humans might miss, creating opportunities to increase loyalty and lifetime value. There’s a great article that breaks this down in more detail, worth checking out if you're exploring this.
https://www.salecycle.com/blog..../ai-customer-segment
#ai_segmentation #ai_customer_segmentation
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