Micro-Segmentation Drives Smarter Personalisation

Broad segments are no longer enough. Micro-segmentation allows European ecommerce businesses to serve personalised offers, emails, and recommendations tailored to behaviour, device, and even location. AI can uncover hidden patterns that humans might miss, creating opportunities to increase loyalty and lifetime value. There’s a great article that breaks this down in more detail, worth checking out if you're exploring this.

https://www.salecycle.com/blog..../ai-customer-segment

#ai_segmentation #ai_customer_segmentation

Abandoned baskets cost retailers millions each year. This guide introduces the essentials of recovery for UK and EU brands from setting up your first email sequence to linking channels like SMS, push and retargeting.

Learn how to test, measure and refine every step to turn lost carts into recovered revenue and loyal customers.

https://www.salecycle.com/blog..../abandoned-basket-em

In 2025, personalisation defines eCommerce success. JD.com’s European expansion reflects growing demand for hyper-personalised shopping that mirrors individual lifestyles.

Gen Z expects brands to anticipate their needs instantly, and JD.com delivers through real-time, data-driven insights. European retailers are investing in AI and predictive modelling to create intuitive, human-like shopping journeys. Authentic personalisation now drives loyalty and differentiation.

Learn how JD.com is redefining retail personalisation across Europe:
https://www.salecycle.com/blog..../european-ecommerce-

Did you know 77% of UK cart abandonments happen on mobile? That means most lost sales aren’t from lack of intent they’re from a poor experience. Slow pages, tiny buttons, and clunky forms cost retailers millions each year.
The solution lies in combining mobile optimisation with a smart 3-step abandoned basket sequence. From timing to personalisation, every detail matters. Discover how to recover more sales in “The Essential Guide to Recovering Lost Sales in 2025” your playbook for turning mobile drop-offs into conversions.

https://www.salecycle.com/blog..../abandoned-basket-em