Email marketing in 2025 is central to guiding the customer journey across the UK and Europe. With users moving through research, comparison, purchase and loyalty stages, modern platforms reveal where customers come from, what they view and how they act.
This enables targeted, timely content instead of broad promotions. Automation and segmentation create more human, relevant experiences, while strong consent and data protection support regional expectations. A full guide is available in the link above.
https://www.salecycle.com/blog..../email-marketing-pla
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