CRO Lab Notes — What Conversion Rate Optimization Services Really Do

What changed things for me was understanding that proper CRO services are less about quick tweaks and more about building a system around testing and decision-making. Before that, I was just reacting to what I thought users wanted, but without real data it’s mostly assumptions. I started exploring how different services approach this and came across https://conversionrate.store/c....onversion-rate-optim which I now use as a reference point when thinking about what a structured CRO process should look like.