In the hyper-competitive landscape of the United States, your product is no longer your only differentiator. With rising acquisition costs and fickle brand loyalty, the "service" has become the "product." This is why customer experience (CX) consulting is important—it bridges the gap between what a brand promises and what a customer actually feels at every touchpoint.
Beyond the Help Desk

Many businesses mistake customer support for customer experience. Support is reactive—it’s fixing a broken link or handling a refund. https://franckardourel.com/cus....tomer-experience-con