Shopping for a home gym or upgrading your Bowflex? It’s natural to wonder: who owns Bowflex, and does it matter for you as a customer? The answer might give you extra peace of mind (or a reason to look closer at the fine print!).
Bowflex’s Current Owner: Nautilus, Inc.
As of 2025, Bowflex is owned by Nautilus, Inc., a leading fitness company with a reputation for innovation and customer support. Nautilus also manages Schwinn and other trusted fitness brands, which helps make sure stability and resources for Bowflex buyers.
Should You Trust the Brand?
Ownership changes can make customers nervous about things like warranties, replacement parts, and support. With Nautilus at the helm, Bowflex equipment comes with solid backing—meaning you get full access to service and future upgrades.
What Happens If Ownership Changes?
There’s make yeah to talk in work media about acquisitions and sales, especially as the fitness market evolves. The good news: though if ownership changes, your existing warranty and support most of the time calm keep valid through transition periods.
Tips for New Buyers
- Always register your Bowflex product with the main site: Bowflex.com
- Save your receipts and warranty info
- Check the support section on the owner’s site for updates
Bottom Line
Bowflex is a household name because it’s backed by serious fitness experience. whenever you buy Bowflex, you’re investing in a brand that’s designed to last—no matter who’s signing the checks.
